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Archive for September, 2011|Monthly archive page

Oops, I Did It Again: Governor Delete Channels Brittany Spears

In Uncategorized on September 28, 2011 at 9:54 pm

               Back on August 20th we talked to you about the good Governor Scott’s “oopsy” deletion of potentially thousands of public record emails and why it should be a wake up call to you and your business.

               According to news reports today, the good Governor apparently doesn’t read “Consider this…”

               Yet.

               So, as a public service, we are providing him the opportunity read it again by clicking HERE, or in full, below:

               You may have heard that Gov. Rick Scott’s transition team was recently found to have brazenly trashed…or, err…mistakenly deleted a trove of public records, actually email communications.

               Oops.

               The emails likely detailed much of the team’s discussion of hiring decisions, Cabinet vetting and policy development during that crucial period between his election and unlocking the front door of the Governor’s Mansion. We’re talking 40 to 50 email accounts. That’s accounts, not individual emails. Easily thousands of pertinent, perhaps sensitive, communications governed by Florida’s public records law.

               Oh, the fun we could have ranting about conspiracy theories, pervasive hubris and a continuing pattern of disdain for the rule of law and the sun shining on their cozy cabal. “Public record laws? Pfffft!”

               But that’s not where we’re headed today. Giving the bumblers the benefit of the doubt, there are lessons in the good Governor’s stumble. I mean, think about it. If this could happen to an apparently sophisticated staff of nationally credentialed professionals who retained an assumedly seasoned and competent private vendor to handle email organization and retention, what does that say about you and your company?

               The whole “back-up” thing is important, sure. We’ve all lived through the gut wrenching realization that our computer has puked, sending us into an apoplectic daze while the IT X-Men copter in to the rescue. But there is a collateral legal issue perhaps equally important and more to the point of the stink Gov. Scott has found himself in over this issue:

               Um…email retention policies.

               Wait, wait! Don’t leave, please. I know it ain’t sexy but I assure you it is necessary. Like a Level One Trauma center, you don’t need it until you need it, and then, thank the lord, you’ve got it nearby.

               See, there is this thing called spoliation of evidence (please no emails about how to spell “spoil,” the word really is spoliation) and if you get caught doing it, well, just take out your wallet and start spilling the Benjamins. Of course, if you plan on never suing anyone, getting sued, thinking of getting sued or don’t consider there’s the slightest chance you may end up in a courtroom wondering why Juror #6 is giving you the stink eye, then read no more.

               But talk to the president of Residential Funding Corporation who jeopardized a favorable $94 million judgment a few years ago after they couldn’t produce emails requested, properly, by the other side and the judge rightly told the jury they could infer that the emails would have been adverse to Residential’s interests. Stopped yawning yet?

               Or ask UBS Warburg, LLC how a $29 million employment discrimination verdict tastes after the judge instructed the jury they could infer bad intentions when UBS cavalierly failed to produce emails that should have and could have been produced.

               Yeah, oops. Again.

               The lesson is that if you even sniff legal trouble on the horizon and hit the delete button, even accidentally, you’re as good as cooked. Like other systems you use to make sure your machines stay greased and your widgets keep flying off the loading dock, this is simply a must do. A “Duh!”

               Bragging to your golf foursome about your organized, comprehensive and monitored electronic document retention system may get you laughed off the first tee but being able to prove it to that juror with the stink eye may just buy you greens fees for life.

               Sure, you could rationalize and say if it can happen to the Governor it can happen to anyone. But don’t you want to set your bar a little higher than that?

               All the best.

               Bill Yanger

Trumping Triple XXX: If It’s Good Enough For Brad Pitt, It’s Good Enough For Small Biz

In Uncategorized on September 10, 2011 at 11:46 am

               Hey, to each his own right? Well, it may not be quite that simple.

               Look, some like it, some abhor the stuff. Some spend insane dollars on it. Others rally, demonstrate and engage in pitch battles against its very existence. The age-old struggle between Free Will and Morality. One cannot account for taste.

               Growl and accuse all you want, folks. You can preach and scream and detest until you’re blue in the face but adult oriented material,“porn” or “smut” if you will, is a multi-billion dollar business and its seven-inch stilettos are firmly planted in the business landscape. You can holier-than-thou from the closest high horse but that “ca-ching ca-ching” you hear is not Pink Floyd’s “Money” playing in the background. It’s the sound of porn execs counting the booty, so to speak, from their NEXT BIG THING:

               “.xxx” as in “.com” or “.net” or “.gov” and the like.

               Yep, as of December 6, 2011 “.xxx” will be available to the adult entertainment industry as its very own domain. Part effort to clearly identify potentially offensive (depending upon your perspective, of course) material and, frankly, part effort to open what is essentially an unclaimed frontier to the equivalent of a land-rush, with hordes of “pioneers” circling their cyber wagons and wrestling to stake claims to any conceivable web address and trademarked identity. Go West young man, sort of.

               I think I just heard one of you say, “So what? I don’t do porn, don’t care who does it, just leave me alone and I’ll leave them alone.” Okay, fair enough and probably a pervasive sentiment. Again, to each his own, laissez faire and all that.

               But when you get that call from your Big Customer wondering how they found their way to www.”yourcompany”.xxx  when all they wanted to do was place another month’s order for widgets from your website’s shopping cart, that “So What?” will likely become “What the hell?!!” And so much for laissez faire.

               Many celebrities are taking no chances, as you may expect. As you can see HERE, Barack Obama, Brad Pitt, Donald Trump (really? talk about oxymorons…just saying) and even the estates of Elvis and Marilyn Monroe have taken steps to protect their brand from the .xxx hordes.

               Sure, Brad Pitt can afford to battle these cyber squatters but, you ask, what can a small business owner possibly do about it? First, take a look at this nifty little video that explains in simple yet useful terms the timing and the mechanics by which you can opt-out of the .xxx land rush:

               Second, click HERE and take a minute to educate yourself. You have time – not much but some time – to effectively block your qualified trademark and domain from use by porn-squatters. It’s a few hundred bucks. Just do it.

               Of course, to be fair, if you qualify and actually want to use the .xxx domain and incorporate it into that aggressive marketing plan you’re getting ready to launch, by all means, you have every right to claim it through the same process. You’ll actually have first dibs on your registered name!

               But, for the rest of us, about that “to each his own” thing. Wonderful in concept but in this case if you don’t claim it you won’t own it. And someone else eventually will.

               All the best.

               Bill Yanger