yangerlawblog

Trumping Triple XXX: If It’s Good Enough For Brad Pitt, It’s Good Enough For Small Biz

In Uncategorized on September 10, 2011 at 11:46 am

               Hey, to each his own right? Well, it may not be quite that simple.

               Look, some like it, some abhor the stuff. Some spend insane dollars on it. Others rally, demonstrate and engage in pitch battles against its very existence. The age-old struggle between Free Will and Morality. One cannot account for taste.

               Growl and accuse all you want, folks. You can preach and scream and detest until you’re blue in the face but adult oriented material,“porn” or “smut” if you will, is a multi-billion dollar business and its seven-inch stilettos are firmly planted in the business landscape. You can holier-than-thou from the closest high horse but that “ca-ching ca-ching” you hear is not Pink Floyd’s “Money” playing in the background. It’s the sound of porn execs counting the booty, so to speak, from their NEXT BIG THING:

               “.xxx” as in “.com” or “.net” or “.gov” and the like.

               Yep, as of December 6, 2011 “.xxx” will be available to the adult entertainment industry as its very own domain. Part effort to clearly identify potentially offensive (depending upon your perspective, of course) material and, frankly, part effort to open what is essentially an unclaimed frontier to the equivalent of a land-rush, with hordes of “pioneers” circling their cyber wagons and wrestling to stake claims to any conceivable web address and trademarked identity. Go West young man, sort of.

               I think I just heard one of you say, “So what? I don’t do porn, don’t care who does it, just leave me alone and I’ll leave them alone.” Okay, fair enough and probably a pervasive sentiment. Again, to each his own, laissez faire and all that.

               But when you get that call from your Big Customer wondering how they found their way to www.”yourcompany”.xxx  when all they wanted to do was place another month’s order for widgets from your website’s shopping cart, that “So What?” will likely become “What the hell?!!” And so much for laissez faire.

               Many celebrities are taking no chances, as you may expect. As you can see HERE, Barack Obama, Brad Pitt, Donald Trump (really? talk about oxymorons…just saying) and even the estates of Elvis and Marilyn Monroe have taken steps to protect their brand from the .xxx hordes.

               Sure, Brad Pitt can afford to battle these cyber squatters but, you ask, what can a small business owner possibly do about it? First, take a look at this nifty little video that explains in simple yet useful terms the timing and the mechanics by which you can opt-out of the .xxx land rush:

               Second, click HERE and take a minute to educate yourself. You have time – not much but some time – to effectively block your qualified trademark and domain from use by porn-squatters. It’s a few hundred bucks. Just do it.

               Of course, to be fair, if you qualify and actually want to use the .xxx domain and incorporate it into that aggressive marketing plan you’re getting ready to launch, by all means, you have every right to claim it through the same process. You’ll actually have first dibs on your registered name!

               But, for the rest of us, about that “to each his own” thing. Wonderful in concept but in this case if you don’t claim it you won’t own it. And someone else eventually will.

               All the best.

               Bill Yanger

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